TL;DR Summary:
Hammoq identifies the best path—floor or online—for each donated item using sales data and AI logic.
Every thrift store receives great donations.
But here’s the problem:
🔍 Some of your most valuable items never get the attention they deserve.
🧥 That designer jacket? Priced low and buried on the rack.
📦 That rare collectible? Sitting in storage because no one had time to list it online.
Meanwhile, lower-value items might clog the floor—and sit for weeks.
That’s margin leakage.
Hammoq solves it.
Using a single photo, Hammoq evaluates every donated item and answers the question:
Should this go on the retail floor—or online?
The system analyzes:
- Brand
- Item type & condition
- Store-specific Average Sale Price (ASP)
- Sell-through rate
- Online vs. in-store margin history
Then, it auto-generates either:
✅ A price tag for in-store sale, or
🛍️ A draft listing for eBay, Shopify, or your online channel.
If the item isn’t valuable enough? Hammoq flags it for bundle, salvage, or donation bagging.
💡 Why This Matters
Most stores lack the time or staff to evaluate every donation with this level of detail.
So decisions are made based on:
- Staff instinct
- Speed of processing
- Overloaded backroom priorities
The result?
- High-value items end up underpriced
- Inventory sits on the wrong channel
- Lost resale potential
Hammoq brings structure—and AI logic that scales with your store.
🧠 How Hammoq Works
✅ Step 1: Upload Photos
From your donation table, snap 1–2 clear item photos into Hammoq’s platform.
✅ Step 2: AI Analyzes Item
Hammoq reads:
- Brand
- Category
- Size, gender, style
- Visual condition
Then it cross-references with your store’s historical performance.
✅ Step 3: Channel Decision
Hammoq makes a smart decision based on:
- Expected margin
- Sell-through by channel
- Category-specific velocity
🛒 Items are tagged for the floor
🌐 Or drafted for online resale
♻️ Or routed to bundle, salvage, or donate
Everything is logged, measurable, and ready to post or print.
✅ Key Takeaways:
- Evaluate each donation for its highest-margin path
No more lost value sitting in the wrong place. - Reduce guesswork and underutilized items
Hammoq makes every item work smarter. - Use AI to drive smarter channel placement
Align floor and online strategy based on real store performance.
🏪 Who This Is For:
- Thrift store chains that want consistency across regions
- Nonprofit resale centers looking to boost donation ROI
- Buy-sell-trade operations managing high daily volume
- Liquidators needing smart routing to resale, salvage, or bundle
If your team struggles with tagging or listing decisions, Hammoq makes it automatic.
🚀 What’s Next (How To):
- Upload 100 donation photos
Choose a recent intake batch—mixed by category. - Review Hammoq’s floor vs. online recommendations
Evaluate where margin shifts are happening. - Track average margin by channel
Monitor your in-store vs. eCommerce revenue over 2 weeks.
