TL;DR Summary:
Hammoq equips retail finance teams with AI-powered tools that protect margins, accelerate sell-through, and increase inventory ROI—by optimizing every price and tag based on past store performance. If you're a CFO or financial leader in retail or resale, your world revolves around numbers that frontline operations often overlook: holding costs, markdown ROI, cash flow timing, sell-through rates, average sale price (ASP), and gross margin return on inventory (GMROI).

And yet, the pricing decisions that impact those numbers are often based on instinct rather than data. This gap leads to:

• Excess inventory aging on shelves
  
• Disorganized markdown strategies
  
• Pricing inconsistencies
  
• Lost margin across hundreds or thousands of SKUs
  
• Tied-up capital in unsold inventory
  
  

Hammoq solves this by powering price, tag, and markdown decisions through historical store performance data, converting a manual, error-prone process into a scalable, financially-aligned pricing engine.

What Hammoq Does for Finance

Hammoq’s AI analyzes your:

• Average Sale Price by category, brand, and location
  
• Sell-through rates over 7-, 14-, 30-, and 90-day periods
  
• Turnover velocity segmented by season, region, and item condition
  
• Markdown impact, identifying areas where discounts reduce margin unnecessarily
  
• Historic price-performance data to recommend starting prices for new items
  
  

From there, Hammoq generates:

• Item-level pricing per store, per condition
  
• Tagging with financial logic per category
  
• Markdown triggers based on actual item performance
  
• Margin-targeted cash flow guidance
  
  

This enables your team to price not just to sell, but to maximize financial return.

Financial Challenges Solved by Hammoq

Before Hammoq, pricing is often:

• Manual and inconsistent
  
• Dependent on employee judgment
  
• Disconnected from financial reporting systems
  
  

This leads to:

• Mispriced items that hurt profit or don’t sell
  
• Missed opportunities to grow ASP based on demand
  
• Inventory turnover that lags forecasted targets
  
• Unreliable store-to-store comparisons
  
  

With Hammoq, finance teams gain:

• Standardized pricing structures across locations
  
• Dynamic, localized pricing that responds to sales velocity
  
• Controlled markdowns that protect profit
  
• Faster inventory turns and fewer delays
  
• Clear visibility into revenue outcomes from pricing strategies
  
  

Finance Leaders’ Key Takeaways

• Automated Pricing Enhances Margin Control
  Pricing becomes a strategic tool, not a guessing game.
  
• Sell-through-Driven Decision Making
  Align price points with historical performance to hit margin targets before markdowns.
  
• Smart Markdown Planning
  Avoid blanket discounts. Instead, markdowns adjust per category and demand trend.
  
• Operational Consistency Drives Financial Clarity
  Pricing logic stays consistent while adapting to each store’s unique sales behavior.
  
  

Example Finance KPI Improvements With Hammoq

Metric

Pre-Hammoq

Post-Hammoq

30-Day Sell-Through

64%

81%

Avg. Margin per Unit

$7.23

$9.74

Inventory Days on Hand

36 days

21 days

Time to Price/Tag Item

2–4 minutes

Under 30 seconds

These improvements mean:

• Faster inventory turns
  
• Higher retained margin
  
• Reduced markdown dependency
  
• Better sales forecasting
  
• Lower labor costs
  
• Clean SKU-level pricing data for finance teams
  
  

Why CFOs Are Turning to Hammoq

Retail leaders don’t just want to move inventory—they want to move it:

‍

• At the right price
  
• In the shortest possible time
  
• At maximum return
  
• Without increasing operating costs
  
  

Hammoq enables this by acting as a virtual pricing analyst in every store. Prices are no longer based on emotion—they’re grounded in real performance data.

Instead of rigid corporate mandates or inconsistent store-level guessing, Hammoq delivers:

• Strategic price planning
  
• Consistent field execution
  
• Scalable insights
  
• Financially measurable outcomes
  
  

How to Get Started

1. Integrate Hammoq with your POS and inventory system
   
2. Upload 30–90 days of store-level sales history
   
3. Set financial objectives for each category (margin protection, turnover, ASP targets)
   
4. Enable AI pricing and markdown modules
   
5. Track financial KPIs in 30-day cycles (GMROI, markdown rate, ASP, DOH)
   
   

Feed those insights into your finance dashboards for better forecasting